Content creation is an important part of growing your business because this is one of the best ways to establish a digital presence. However, there will definitely be some days when you will feel like you are being spread too thin. You might have courted the idea of outsourcing content writing at one point. If content is king, are you willing to pass on the throne?
There is no right answer to this question. But before you rack your brains out searching for an outsourcing company that offers content creation services for the US, Canada, UK, and Australia, line up your considerations before you finally decide on the direction you want to take. Read on as we share with you the things you need to consider if you want to ramp up your content creation and marketing game through outsourcing.
Pros of Outsourcing Blog Writing
Let’s start with the upside of outsourcing blog writing.
1. Free up time for other tasks
Even the ideation of topics for regular content takes a lot of energy and time. Delegating your tasks to a third-party content provider will free up your time so you can focus on the more pressing needs of your growing company.
2. More flexible arrangements
Outsourcing blog writing to other content providers means that you do not have to treat them like your employees. Therefore, you are only obligated to pay them per output and they are not obligated to report to you like a regular employee. You can simply agree on timelines and milestones
3. Wider perspectives and fresh content ideas
Do you ever catch yourself churning out repetitive ideas and unable to produce fresh ones? Inviting others to learn your industry and write about it may bring out angles that you have never explored before. Your readers will appreciate new perspectives.
4. Establish a more credible reputation
Diversity in your author pool will convey to your customers that you are considered a widely-respected expert in your industry.
Cons of Outsourcing Blog Writing
An upside always has a corresponding downside. Here are the cons for the pros presented above.
1. Extra expense
Your free time will not come for free! Outsourcing is an additional expense, one you should not scrimp on – unless your readers want mediocre content. This may be a serious consideration, especially for new businesses.
2. Less control over freelance writer
When you work with a freelancer, you may find that you cannot just order them on-demand to produce content for you since they are not your employees. You have to work around their schedule and availability. This is why it’s better to work with an outsourcing company that offers outsourced content writing services.
3. Difficulty in winning the readers’ hearts
You may have established rapport and credibility with your audience already, that any change in writing style may alarm them. The writers may have difficulty establishing the same degree of relationship as you do with your readers.
4. Risk of losing credibility
Perhaps no one knows the breadth and depth of knowledge you have in the industry. If outsourced writers are not carefully selected, readers may suddenly question the credibility of their content. You can offset this risk by working with an outsourcing company that will ensure proper and complete training of the outsourced writer.
What if there are more Pros?
If you must outsource your blog content, do a thorough background check and look for writers with appropriate experience. It is also very important to give detailed briefs of what they need to write to eliminate misunderstanding. When you set this foundation, you will lessen the risks that come with outsourcing.
MCVO Talent Outsourcing Services has a suite of content writing services that can help establish your brand identity, generate leads, and convert them to sales. We customize packages so you pay only for your requirements. If you want to know more about outsourcing blog writing with MCVO, book a call and secure a quote.