Gone are the days when video content production was left in the hands of a few industry players. Gadgets, tools, and software are now readily accessible to the general public since there is always something that fits every budget and purpose. Yet, video content creation has not necessarily become easier just because it is democratic. It is more challenging to create stand-out video materials because there is simply a lot of content vying for a viewer’s attention. In this light, nothing still beats the touch of outsourced video editing professionals who know their craft and stay up to date with trends that resonate with their client’s markets.
In today’s blog, your top BPO company and outsourcing services provider, MCVO Talent Outsourcing Services, shares why outsourced video editing is the future of marketing.
Establish Your Authority
Realty Biz News believes that videos of properties are not the only way for real estate professionals to get more clients. Video content showcasing a professional’s in-depth industry knowledge, debunking industry myths, and sharing insider tips is an effective way to demonstrate authority in the field. This doesn’t just apply to real estate but to other industries as well.
Create Compelling Stories
There is an abundance of data on how video content registers more efficiently to the human brain compared to other content. Humans are inherently visual, as visuals are processed 60,000 times faster by text, for example. A 2-3 minute video can convey as much information as an article that takes 15- 20 minutes to read.
Unlike plain images, viewers get to see the transition from one emotion or expression to the other. Video content gives space for more creative freedom because creators can play around with how things are said to change the message. The voice-over for “Join Us” should be different in a teaser video for a year-end party than a video for an advocacy campaign.
Outsourced video editing professionals know these considerations and will edit your video content accordingly.
Competitive Conversion Rate
Again, there is no shortage of data on video content’s conversion power. Landing pages with videos improve their conversion rate by 86% compared to pages with just plain text. Video content is also a clear winner in lead generation, as it can increase qualified leads by 66%.
Outsourced Video Editing Can Fulfill the Possibilities Above
Your brand will enjoy these benefits of video content marketing if your video is content-rich and well-crafted. But with brands scrambling for attention, you will need experienced professionals to convey your messages effectively and make your brand stand out. MCVO Talent Outsourcing Services has a pool of talented outsourced video editing professionals that you can hire full-time on a fixed-term agreement so that you can maximize their services in a cost-efficient arrangement. Set a meeting now to get to know the team, who has worked with clients in different industries from English-speaking markets.