The evolution of the traditional marketing versus the digital marketing age has had many marketers scratch their heads, to say the least.
In the early 1990s when the world wide web (www.) was first introduced, marketers wondered how they would adjust to consumer buying behavior from the conventional print, radio, and T.V. ads to online ads. Today, businesses are at the mercy of social media, Google, Bing, and other search engines to promote their brands. The launch of personal computers in the 1980s plus the launch of www in the 1990s flagged the “first walk” of humans in the digital space. Over the past three decades, marketers have had to advance their learning, resist the fast change in technology, and struggle to maintain the relationship to it ever since. Then smartphones sprouted like mushrooms in the 2000s which contributed to an even more complicated ways to market to the millennials or the GenZ consumers. It seems a never-ending battle for brand attention.
So how will businesses survive in this ever-evolving digital marketing trend? Without a Magic 8 Ball, it seems unfeasible to see what the future has in store. But, one thing is for certain, Marketing professionals are hot on their toes to keep up with the changing conditions of social media and google algorithms.
To be on top of your game and learn from your “first walk” experience in the space, MCVO Talent Resource Services ensures that our outsource digital marketing services are equipped with talented digital marketers on staff. Our team of marketers unswervingly crave for new learnings at every opportunity they get. It is a tough world to compete in the digital space. But, our team is ready for the challenge.
Here’s our digital marketing team’s tips to businesses as they continue their walk in the space are:
1) Keep your website fresh with new images and by injecting new web design technology
2) SEO, SEO, and SEO!
3) SEM has flourished. Plan to budget funds for Social Media and other Search Engine ads.
4) Write as many contents in your social media pages from Facebook to Blogs
5) Invest in your marketers. Allow them to grow and learn new things “digital marketing” related.
None of the guidelines above are new. But, cracking the code to generate new leads and sales is the key. Your marketers are integral in knowing the balance of what works for your business. MCVO Talent Resource Services Digital Marketing Team can help you crack the code. While you take your many steps in the digital world, we will guide and walk with you. If you want to outsource digital marketing projects, please contact us or see pricing.