Essential Duties and Responsibilities include the following. Other duties may be assigned.
- Develop and manage lead generation campaigns
- Nurture leads into buying customers via email and SMS campaigns
- Automated email flows
- Broadcast email campaigns
- Oversee landing page designs
- Oversee pop-ups and other email opt-ins
- Manage technical part of email marketing
- Oversee Google Postmaster
- Spam rate
- IP and domain reputation
- Coordinate with paid media team to drive high quality leads
- Conversion rate optimization
- Analyze website analytics
Skills Required:
- Agile and adaptable
- Analytical
- Strategic
- E-commerce
Job Experience:
- Minimum of 3 years working with US clients
- Experience with Shopify, Klaviyo, Google Analytics, Search Console, G-Suite
- Sales copywriting
- Ecommerce experience and management: Digital marketing, and developing and implementing successful marketing strategies
- Preferable to work with private label brand or direct to consumer products
- Working in high growth environment
- Working with agile project management