Essential Duties and Responsibilities include the following. Other duties may be assigned.

• Develop and manage lead generation campaigns
• Nurture leads into buying customers via email and SMS campaigns
  • Automated email flows
  • Broadcast email campaigns
• Oversee landing page designs
• Oversee pop-ups and other email opt-ins
• Manage technical part of email marketing
  • Oversee Google Postmaster
  • Spam rate
  • IP and domain reputation
• Coordinate with paid media team to drive high quality leads
• Conversion rate optimization
• Analyze website analytics

Skills Required:

• Agile and adaptable
• Analytical
• Strategic
• E-commerce

Job Experience:

• Minimum of 3 years working with US clients
• Experience with Shopify, Klaviyo, Google Analytics, Search Console, G-Suite
• Sales copywriting
• Ecommerce experience and management: Digital marketing, and developing and implementing successful marketing strategies
• Preferable to work with private label brand or direct to consumer products
• Working in high growth environment
• Working with agile project management